Jeremy fish

Jeremy Fish is a San Francisco based artist that I have been following for many years. I was able to coordinate a collaboration between him and Grassroots California. We developed 1 hat that was based on his art direction and another that has a great story behind it. In our initial phone calls discussing his career, he had mentioned always wanting to create a bucket hat that resembles a Turtle Burger Bucket Hat…yes you read that right. A bucket hat with a turtle and a burger involved. Behind the scenes I began to work with our factory to try and make it happen. When he visited our office for the first meeting, I had an initial prototype in hand. We took the proper steps and two revisions later we turned a concept no one wanted to help him develop and turned it into a retail product.